Notes from the build
What we're learning building an AI that runs real stores — shipped features, honest numbers, and the occasional wrong turn.
Branding for small business: past the logo
Branding for small business is a promise, a voice and dull consistency. The logo is the part with a finish line, which is why it eats the wrong evenings.
Read articleProduct photography tips for a phone and a window
A phone, one window and a sheet of white card, in the order that saves work: light, background, settings, the shot list every listing needs, and five edits.
Read articleHow to write an about page: a line-by-line rewrite
One generic About page, torn down sentence by sentence and rebuilt with facts: a name, a city, a lead time and what happens when the parcel arrives broken.
Read articleHow to build trust in an online store, in order
The signals that get a first-time buyer through checkout: contact details, shipping times, a plain returns policy — and why faked proof backfires.
Read articleOnline store name ideas: how to pick one you can keep
Generating names is easy; choosing one you can own is the work. Availability, the spelling test, room to grow, and the trademark check people skip.
Read articleHow to build an email list for your store
The order to build an email list in, the signup offers that actually work, and why 800 engaged subscribers beat 8,000 cold ones.
Read articleAbandoned cart recovery: fix checkout, then email
Most abandoned carts are not an email problem. How to tell which of yours are recoverable, what to fix first, and the sequence that works after that.
Read articleFacebook ads for small business: do the math first
Work out your margin per order, the most you can pay for a customer, and the daily budget below which ads teach you nothing. All figures illustrative.
Read articleGoogle Shopping for small business: how the feed works
Google Shopping listings are built from your product data, not from ad copy. What the feed must contain, and why data quality beats bidding.
Read articleInfluencer marketing on a small budget
Micro or macro, gifting or paying, and how to spot a bought audience in ten minutes. Plus the eight things to agree in writing before you send anything.
Read articleEcommerce copywriting: one product page, rewritten
A weak product page taken apart line by line: headline, first line, bullets and button, with the reasoning behind each rewrite.
Read articleShould my ecommerce store have a blog? Usually not
Most store blogs are abandoned after four posts and earn nothing. The four conditions that make a blog worth it, and the eight pages to write instead.
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