AI & automation
11 posts on ai & automation.
AI product photography: what it can and cannot do
AI can relight, cut out and restage a real photo convincingly. It cannot invent a product it has never seen. Where that line sits, and why it matters.
Read articleAI for SEO: where it helps and where it hurts
AI changes what SEO work costs to produce, not the standard it is judged against. The tasks worth automating, and the ones that quietly damage a site.
Read articleAI personalization: do you have enough data yet?
Recommendations, segments and dynamic copy all have a data threshold. Here is the arithmetic for yours, and what to do until you clear it.
Read articleAI call center for small business: how a call works
What an AI call center actually does on a call, what it can resolve, what it cannot, and why the handoff to a person decides everything.
Read articleWhat is an AI ecommerce platform?
An AI ecommerce platform generates and runs a store from a description of the business. What it covers, what it only drafts, and where it stops.
Read articleCan AI write product descriptions?
AI writes fluent, generic product descriptions and invents specifics it cannot know. Here is what it gets right, what to fix, and how long editing takes.
Read articleThe real benefits of AI for online shops
Five benefits of AI for online shops that hold up under scrutiny, three that are oversold, and the honest answer on what it costs to get them.
Read articleWhat is marketing automation? A working definition
Marketing automation sends one person a message because something happened. The four parts, the workflows that pay, and where it is oversold.
Read articleWhat is AI automation? A plain explanation
AI automation is automation that makes a judgment call mid-task. What it is, how it differs from rules, and where it is oversold.
Read articleHow to use AI in marketing without wasting time
Which marketing tasks AI genuinely does well, which ones it reliably botches, and the short workflow that keeps the output usable.
Read articleAI automation examples for a small online store
Seven worked examples for a small store: what triggers each one, what the AI drafts, and the specific decision the owner keeps.
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