How-to
19 posts on how-to.
How to prepare for Black Friday without losing money
Work backwards from the date: stock, what breaks under load, support volume, and the discount arithmetic that decides whether the day pays.
Read articleHow to write product descriptions, in order
A repeatable seven-step structure for product descriptions, what to lead with for each product type, and the one failure that costs most sales.
Read articleProduct page SEO: a checklist in the order it matters
One product page, twelve steps in the order they have to happen, and what goes wrong at each one — from indexability to the phone-on-data check.
Read articleHow to write product descriptions that rank: a teardown
A generic ceramic-dripper description rewritten line by line, with the reason for every change and the searches each rewrite picks up.
Read articleHow to write a return policy that prevents disputes
Four decisions come before any wording. The clauses that stop arguments, where the policy has to appear, and why a harsh policy costs more than it saves.
Read articleProduct photography tips for a phone and a window
A phone, one window and a sheet of white card, in the order that saves work: light, background, settings, the shot list every listing needs, and five edits.
Read articleHow to write an about page: a line-by-line rewrite
One generic About page, torn down sentence by sentence and rebuilt with facts: a name, a city, a lead time and what happens when the parcel arrives broken.
Read articleHow to build an email list for your store
The order to build an email list in, the signup offers that actually work, and why 800 engaged subscribers beat 8,000 cold ones.
Read articleProduct video for ecommerce: what to shoot on a phone
The five product videos worth a phone and an afternoon, the order to shoot them in, and the ones that quietly waste a whole weekend.
Read articleHow to connect a custom domain to your store
What a domain and DNS actually are, the records involved, why propagation is slow, and the eight steps in the order that avoids a certificate error.
Read articlePrivacy policy for ecommerce: what yours has to cover
The data a store collects without anyone noticing, the sections a policy needs, and why a copied policy is worse than none. Orientation, not legal advice.
Read articleEcommerce security best practices for small stores
HTTPS, passwords, 2FA, staff access and the card data you must never hold, ordered by what actually loses small stores their accounts.
Read articleHow to migrate ecommerce platform without wrecking SEO
Products, customers, orders, URLs, email and DNS — in the order that works, with the redirect map done before the cutover.
Read articleSocial media automation for a one-person store
The ten steps a one-person store follows to post consistently, what goes wrong at each, and the five problems automation will not fix.
Read articleQuestions AI should never answer in customer support
Five categories of support question to always route to a person, the two catch-all rules, and what the AI should say when it stops.
Read articleYour first 10 customers: the unglamorous sequence
The steps that actually produce the first ten orders for a new store, what goes wrong at each one, and why running ads is the wrong first move.
Read articleHow to create an online store using AI
Six steps to create an online store using AI, what each one actually takes, and the four places the generated version is wrong until you fix it.
Read articlePrint on demand store setup: sequence and margins
The real order to set up a print-on-demand store, with the unit economics worked through and why differentiation is the whole game.
Read articleBuild your store with AI: a step-by-step guide
From a brand brief to a live store: the nine steps, what the AI generates, what you have to decide, and what to always edit before publishing.
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