Notes from the build
What we're learning building an AI that runs real stores — shipped features, honest numbers, and the occasional wrong turn.
Best website builder for small business: 6 real answers
There is no single best website builder. There are six good ones and a table matching each to the job your site has to do.
Read articleShopify vs WooCommerce vs Wix: the two-year bill
A full two-year cost build-up for three platforms, including hosting, renewals, apps and your own hours. All figures illustrative.
Read articleAI product photography: what it can and cannot do
AI can relight, cut out and restage a real photo convincingly. It cannot invent a product it has never seen. Where that line sits, and why it matters.
Read articleAI logo generator: when a generated logo is fine
Four questions decide whether a generated logo is one you can keep: where it has to print, whether it must be yours alone, how settled the name is, and your category.
Read articleAI for SEO: where it helps and where it hurts
AI changes what SEO work costs to produce, not the standard it is judged against. The tasks worth automating, and the ones that quietly damage a site.
Read articleAI personalization: do you have enough data yet?
Recommendations, segments and dynamic copy all have a data threshold. Here is the arithmetic for yours, and what to do until you clear it.
Read articleHow to sell internationally online: a checklist
Country choice, currency, landed cost, tax, shipping, returns, payments — then translation. The order matters more than any single step on the list.
Read articleIs dropshipping worth it? Only as a test, not a plan
A clear position on dropshipping in 2026, the strongest argument against it stated fairly, and the order arithmetic you can redo with your own numbers.
Read articleWholesale vs retail online: which one fits you
Margin, volume, cash cycle and who you actually serve — the four things that decide whether to sell wholesale, retail, or both, with a situation table.
Read articleSubscription vs one-time pricing: run the numbers
Lifetime value arithmetic against churn, the point where recurring revenue genuinely beats a one-off sale, and the support cost that recurring adds.
Read articleHow to sell on social media: the working sequence
The order that actually works, platform by platform, and the honest point that social media creates discovery while your own store does the converting.
Read articleB2B ecommerce basics: why it is not just retail
Quotes, net terms, tiered price lists, approval chains and purchase orders — the mechanics that make B2B different, and why consumer store software fights them.
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