Notes from the build
What we're learning building an AI that runs real stores — shipped features, honest numbers, and the occasional wrong turn.
Ecommerce SEO: the parts that actually move a store
Search is the slowest channel you have and often the cheapest. The parts that move a store: product titles, category pages, structure, links, speed and schema.
Read articleProduct page SEO: a checklist in the order it matters
One product page, twelve steps in the order they have to happen, and what goes wrong at each one — from indexability to the phone-on-data check.
Read articleHow to get traffic to your online store
Ten channels compared on speed, cost and whether they keep working. Which two to run first at zero budget, and when the obvious answer is wrong.
Read articleHow to write product descriptions that rank: a teardown
A generic ceramic-dripper description rewritten line by line, with the reason for every change and the searches each rewrite picks up.
Read articleEcommerce schema markup: what each type earns you
Product, Offer, BreadcrumbList and FAQPage: what each one can earn in a search result, and why invented review markup risks a manual action.
Read articleInventory management when the spreadsheet breaks
A spreadsheet stops being enough at one identifiable moment. The four things that decide it, what a stock-out really costs, and what to count how often.
Read articleEcommerce shipping strategy: the free shipping math
Free shipping is a price cut, not a shipping change. Worked arithmetic for free, flat and calculated rates, and the threshold ratio that decides it.
Read articleHow to write a return policy that prevents disputes
Four decisions come before any wording. The clauses that stop arguments, where the policy has to appear, and why a harsh policy costs more than it saves.
Read articlePayment gateways for online stores, explained
Gateway, processor, merchant account and card network each take a slice. What happens after Pay, how the fee is built, and how chargebacks really work.
Read articleEcommerce metrics to track, and the ones to ignore
Under 100 orders a month, nearly every rate on your dashboard is noise. What to count at each stage, and the vanity numbers that waste your attention.
Read articleSquarespace vs Shopify: design or commerce engine?
Squarespace wins when the site has to make someone believe you; Shopify wins when it has to process the order. How to tell which you are.
Read articleBigCommerce vs Shopify: in the box or in the apps?
BigCommerce includes what Shopify rents and takes no transaction cut. Shopify has the ecosystem. How to tell which trade suits your store.
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