Notes from the build
What we're learning building an AI that runs real stores — shipped features, honest numbers, and the occasional wrong turn.
What is AI automation? A plain explanation
AI automation is automation that makes a judgment call mid-task. What it is, how it differs from rules, and where it is oversold.
Read articleHow to use AI in marketing without wasting time
Which marketing tasks AI genuinely does well, which ones it reliably botches, and the short workflow that keeps the output usable.
Read articleAI automation examples for a small online store
Seven worked examples for a small store: what triggers each one, what the AI drafts, and the specific decision the owner keeps.
Read articleOnline store for coaches: booking, packages, pricing
A coach's store sells trust, not products. How to package sessions, price them, take payment before booking, and cut no-shows.
Read articleHow to sell art online: originals, prints, commissions
Originals, prints or commissions: how to price, photograph and ship your work online, and which parts an AI should never touch.
Read articlePrint on demand store setup: sequence and margins
The real order to set up a print-on-demand store, with the unit economics worked through and why differentiation is the whole game.
Read articleAI store builder reviews: how to judge one yourself
Affiliate roundups rank by commission, not quality. Here are the eight criteria that matter and an afternoon-long trial test you can run on real products.
Read articleHow to sell digital products: delivery, refunds, piracy
Selling templates, courses and presets: delivery, licensing, refunds and chargebacks, and how much piracy is worth worrying about.
Read articleHow to start an online store: the honest sequence
Six steps from deciding what to sell to the first ten customers, with what each one really costs in time and money.
Read articleBuild your store with AI: a step-by-step guide
From a brand brief to a live store: the nine steps, what the AI generates, what you have to decide, and what to always edit before publishing.
Read articleWooCommerce vs Shopify: the real cost of each
Free software, non-free running costs. The honest total cost of WooCommerce against Shopify, who should pick which, and what nobody budgets for.
Read articleWix vs Shopify: which one actually fits your store?
A fair head-to-head on price, ease of use, ecommerce depth and SEO — including where each one breaks down and who should pick neither.
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