What is an AI action? Our pricing model, explained with receipts

Every software pricing page has a unit, and most of them measure the wrong thing. Seats measure how many humans you hired — the thing our product exists to make unnecessary. Revenue share taxes your success. Token metering bills you for the machine's effort whether or not anything useful came out.

We price Brand2Door in AI actions, and the definition is deliberately boring: one completed, reviewable task.

What counts as one action

A page designed, written, and delivered to your review queue: one action. A social post written, scheduled, and published: one action. A customer call answered end to end: one action. An ad creative set produced: one action. A campaign is the sum of its pieces, and you see the count before you approve it.

What does not count: drafts you reject, the AI's internal retries, questions you ask it, edits it makes because you asked. If it did not produce finished work you accepted, it is not an action. The failure cost is ours, not yours.

Receipts, not vibes

Every action appears in your review queue with a timestamp, so your bill is a list you can read, not a meter you have to trust. At the end of the month the report says: here is what was built, posted, answered, and optimized; here is what it cost; here is what happened to traffic and sales afterwards. If you have ever tried to audit a marketing agency invoice, you know why we built it this way.

What the plans buy

Launch at $29 a month includes 100 actions — enough to build a store and keep its pages fresh. Grow at $79 includes 1,000, which in practice covers a full posting calendar, campaigns, and continuous SEO for a working brand. Scale at $199 is unlimited, because once the AI answers your phones the last thing you should worry about is a busy sales day costing you money.

Two policies we consider non-negotiable: unused actions roll over for founding brands, and when you approach your allowance we warn you before anything pauses. Surprise bills and silent stoppages are both firing offenses for software.

No cut of your sales, ever

Your plan is the whole price. We take no percentage of your revenue and no fee on top of your payment provider's processing. When your store has a record month, your software bill should be the one line that did not move.

All three plans start with a 14-day free trial with every feature unlocked and no card required. Count the actions yourself — the receipts are the product.